“One of the biggest mistakes that new Mindfulness coaches make is that they value their work significantly more than is necessary!”

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At first glance, this may sound strange to you, but I find that many Mindfulness coaches value their work significantly more than is necessary. If work was, by itself, such an important factor in success, then all those who work hard would be very successful. Unfortunately, as you can infer, this is not the case. There are a lot of people who are literally wearing themselves out, but the success they desire is constantly being bypassed.

I’ll explain what I mean by that…

You are now reading this e-book because you think there is something interesting in it that may be helpful to you to grow and improve your business. In other words, you are devoting your time (which you would have used differently) to read this e-book because it represents a certain VALUE for you. It is very likely that you feel that you will find some information in it that will indicate that you are doing something wrong in your business and will be able to correct it.

However, realistically, you are not interested in how long it took me to write it, you are not interested in whether I wrote it during daytime or nighttime, you are not interested in whether I found it difficult or easy to write and you are not interested in whether I had to neglect various things so that I could take time to discipline myself and focus on writing or not.

You are only interested in the VALUE you get or can get with the ideas this e-book offers you (VALUE = the benefit or final outcome your customers will gain by using your products or services). If you feel it gives you a certain VALUE, you will keep reading it. If you determine that you don’t get any special VALUE reading it, you will simply stop reading it. And that’s it!

“You are not interested in how long it took me to write this e-book, you are not interested in whether I wrote it during daytime or nighttime, you are not interested in whether I found it difficult or easy to write and you are not interested in whether I had to neglect various things so that I could take time to discipline myself and focus on writing or not. You are only interested in the VALUE you get or can get with the ideas this e-book offers you. If you feel it gives you a certain VALUE, you will keep reading it. If you determine that you don’t get any special VALUE reading it, you will simply stop reading it. And that’s it!”

So, do not fall for the idea of considering yourself to be more serious, better and more professional of a person just because you work all day and work hard, give your best and always go one step further because, except for people who care about you, nobody else cares. The world owes you nothing for working so much.

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You are in private business or you will be soon and you (no longer) have a boss or CEO who needs to like you and who you need to prove that you care about your job to. You don’t have to pretend you work a lot just so your supervisor doesn’t think you should be given some extra work. Your CEO and your boss are your CLIENTS.

However, your clients are interested in something entirely different. Your clients (or potential clients) are interested in the VALUE you offer and according to that VALUE they will decide whether to buy something or continue buying from you or not.

If they assess that they are getting a good VALUE from you, it’s very likely they will want to continue doing business with you. Otherwise, they will look for VALUE elsewhere (read: they will fire you).

Therefore, when thinking about creating VALUE, forget about your ego and “me,” “myself” and “I” and focus primarily on your clients and their desires, needs and problems.

Instead of thinking about how you go “to work” or “working”, practice telling yourself how you’re going to CREATE VALUE FOR YOUR CLIENTS. Make it your new business mantra ☺ that will regularly shape your outlook on business and creating of products or services.

“Instead of thinking about how you go “to work” or ‘working’, practice telling yourself how you’re going to CREATE VALUE FOR YOUR CLIENTS. Make it your new business mantra that will regularly shape your outlook on business and creating of products or services.”

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As long as you are in a private business and have the attitude of a person who works for a paycheck or is a part of some “collective,” you are inhibiting yourself and your potential and unnecessarily wasting valuable time that you could use much more meaningfully and productively.

If you entered entrepreneurial waters, it is important to adopt an entrepreneurial mindset and a way of looking at the world as soon as possible. The old saying says that without tool there is no craft. As a small entrepreneur, your attitude is one of your most important “tools.”

Your CEO and boss are your clients. They are completely selfish and are only interested in VALUE they will receive. You are completely irrelevant to them. Make them happy and you will be happier about it yourself!

“Your CEO and boss are your clients. They are completely selfish and are only interested in VALUE they will receive. You are completely irrelevant to them. Make them happy and you will be happier about it yourself!

(Extract from ‘Top 7 Mistakes New Mindfulness Coaches Make (and How to Avoid Them)‘ by Tomislav Tomic)